1. Scope
This policy explains how AI is used inside Arush Automation and other Arush Labs products, and the responsibilities this creates for us and for you as a customer.
2. AI Features
- AI Agent & Smart Replies — generates responses to customer messages using the Gemini API.
- Business Brain — answers customer questions using only the documents you upload (menus, price lists, brochures).
- AI Memory — recalls prior conversation context for a returning customer to personalise replies.
- Intent Detection & Lead Scoring — classifies conversations (Sales, Support, Complaint, Appointment, Urgent, Spam) and scores conversation health.
- Daily AI Report & Suggestions — summarises new/lost leads, common questions and suggested FAQs or pricing changes.
3. What Data Is Sent to AI Providers
Only the data required to generate a given response is sent to our AI provider — for example, the relevant conversation thread and your uploaded Business Brain documents. We do not send your entire customer database with every request.
4. No Training on Your Data by Default
We do not use your customer conversations or uploaded business documents to train general-purpose AI models. Data sent to our AI provider is used only to generate the response you requested, subject to that provider's own processing terms.
5. Accuracy & Human Oversight
AI-generated replies, scores and suggestions are decision support, not guaranteed-accurate output. You should review AI outputs before relying on them for pricing, legal, medical, safety or other high-stakes communications, and can configure Human Handover for sensitive conversations.
6. Your Responsibility
You are responsible for the accuracy of documents you upload to Business Brain and for ensuring your use of AI-generated messaging complies with applicable law and WhatsApp/Meta policy, including our Acceptable Use Policy.
7. Changes
As we add AI capabilities (e.g. Voice AI, additional channels), we will update this policy to reflect new data flows.
8. Contact
Questions about our AI usage: hello@arushlabs.com.
